Cookie Policy
Understanding how we use cookies and similar technologies
Effective Date: January 1, 2026
Last Updated: January 1, 2026
Introduction
724 Consulting, Inc. ("we," "our," or "us") uses cookies and similar technologies on our website to provide you with a better experience, analyze website traffic, and deliver relevant advertising. This Cookie Policy explains what cookies are, how we use them, and your choices regarding cookies.
By using our website, you consent to the use of cookies as described in this policy. You can manage your cookie preferences at any time through our cookie consent banner or your browser settings.
What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners information about how visitors use their site.
Cookies can be classified by their duration and source:
- Session cookies: Temporary cookies that are deleted when you close your browser
- Persistent cookies: Cookies that remain on your device for a set period or until manually deleted
- First-party cookies: Cookies set by our website
- Third-party cookies: Cookies set by third-party services on our website
Types of Cookies We Use
Essential Cookies (Required)
These cookies are necessary for the website to function properly. They enable basic features such as page navigation, secure access to authenticated areas, and remembering your cookie preferences. The website cannot function properly without these cookies.
| Cookie Name | Purpose | Duration |
|---|---|---|
| cookie_consent | Stores your cookie consent preferences | 1 year |
| session_id | Maintains your session state | Session |
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting anonymous statistical data. This information helps us improve our website and services.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics - distinguishes users | 2 years |
| _ga_* | Google Analytics - maintains session state | 2 years |
| _gid | Google Analytics - distinguishes users | 24 hours |
Advertising Cookies
These cookies are used to deliver advertisements that are relevant to you and your interests. They are also used to measure the effectiveness of advertising campaigns and limit the number of times you see an advertisement.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _fbp | Facebook Pixel - tracks conversions | 3 months |
| fr | Facebook - delivers targeted ads | 3 months |
| ads_prefs | Microsoft Ads - ad preferences | 1 year |
| MUID | Microsoft - identifies unique visitors | 1 year |
Third-Party Cookies
Our website uses services from third-party providers that may set their own cookies. These include:
Google Analytics
We use Google Analytics to understand how visitors use our website. Google Analytics collects information such as how often users visit the site, what pages they visit, and what other sites they used prior to coming to our site.
For more information, see: Google Privacy Policy
Microsoft Advertising
We use Microsoft Advertising to track conversions from our advertising campaigns and deliver relevant advertisements to users who have visited our site.
For more information, see: Microsoft Privacy Statement
Google Ads
We use Google Ads for remarketing and conversion tracking. This allows us to show advertisements to users who have previously visited our website.
For more information, see: Google Privacy Policy
FormSubmit
We use FormSubmit.co for processing contact form submissions. They may set cookies for spam prevention and form processing.
For more information, see: FormSubmit Privacy Policy
How to Configure or Reject Cookies
Cookie Consent Banner
When you first visit our website, a cookie consent banner appears allowing you to:
- Accept All: Accept all categories of cookies
- Reject All: Accept only essential cookies
- Settings: Choose which cookie categories to accept
You can change your preferences at any time by clicking "Cookie Settings" in our footer or clearing your browser cookies to trigger the consent banner again.
Browser Settings
Most web browsers allow you to control cookies through their settings. You can:
- View cookies stored on your device
- Block cookies from specific sites or all sites
- Delete cookies when closing your browser
- Block third-party cookies
Instructions for managing cookies in common browsers:
Opt-Out Tools
You can opt out of targeted advertising from various ad networks:
- Google Ad Settings
- Microsoft Personalized Ad Choices
- Digital Advertising Alliance
- Network Advertising Initiative
Impact of Disabling Cookies
If you disable cookies, you may experience:
- Reduced website functionality
- Inability to remember your preferences
- Less relevant advertising
- Some features may not work properly
Essential cookies cannot be disabled as they are necessary for the website to function.
Updates to This Policy
We may update this Cookie Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.
Contact Us
If you have questions about our use of cookies, please contact us:
724 Consulting, Inc.
119 Balch Springs Cir SE
Leesburg, VA 20175
Phone: +1 (469) 474-8331
Email: help@724-consulting.net